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Case
Studies

From city campaigns to candy-colored pattern collections, Smug Pug Ink blends bold illustration with creative strategy.

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Here's a peek at projects that prove design can be both joyful and effective.

City of Seattle

A fully illustrated comic book and  handbook for Seattle's Department of Education and Early Learning to help kids and families understand COVID-19 vaccines. Available in five languages, the project turned public health information into an empowering, kid-friendly story about courage, community, and care.

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City of Seattle

A modular Canva template system built for the City of Seattle's Child Care Assistance Program. Designed to make family resources easy to share and esy to trust, these templates keep social posts consistent, accessible, and full of warmth.

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Smug Pug Ink

Where spooky meets sweet - a pastel-punk fusion of candy fangs, coffee-drinking skeletons, and haunted glamour. Creepy, cozy, and undeniably adorable.

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Smug Pug Ink

A year of illustrated pug mayhem - raincoats, flamingo floaties, tangled Christmas lights and all. This limited-edition calendar combines humor, heart, and a little pug-driven anarchy for every season.

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Smug Pug Ink

A bold rebrand that transformed Smug Pug Ink into a full creative studio  identity. Centered around the Smug Pug mascot, hot pink palette, and punk-clean typography, the system bridges playful illustration and polished design.

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Bundle

A full visual overhaul for Bundle, a 1:1 live skills platform focused on human-centered growth. I rebuilt their color palette, typography, illustration style, and logo into a flexible brand system that's modern, warm, and unmistakably human.

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